About Us

We Live by the Tides

There's a certain kind of person who checks the tide chart before they check anything else. Before the weather. Before their phone. Before the day really begins.

Surfers know it. So do fishermen. Spearfishers. Boaties. Anyone who's ever felt the pull of the ocean understands that the best moments happen at a very specific time — just before high tide, when the conditions align, and everything comes alive.

That's what High Tide Society is built around. Not just a product, but a community of people who are already connected — by the water, by the tides, by the ritual of showing up when conditions are right.

Where It Started

We started with surfers, because that's where the passion is. Anyone who's spent time in the surf knows the frustration of wax — melting on hot days, staining your car, washing off mid-session, and needing to be reapplied every single time you paddle out.

We wanted something better. Something clean, reliable, and built for the way surfers actually live. The Hex Grip was the answer — a waxless traction system that stays put, performs in any conditions, and keeps your board looking the way it should.

More Than a Surf Brand

High Tide Society is just getting started. We're building for every person who lives by the tides — surfers first, but eventually for everyone out there chasing the right conditions at the right time.

If you feel that pull, you're already one of us.

— The High Tide Society Team